Outside: The Women Keeping the Art of Surfboard Making Alive

Hello, there! What an honor it is to be featured in this beautiful photo essay by Regina Nicolardi, published in Outside magazine. Below are excerpts and portraits by Regina.

Excerpt from the story:

“As the surfboard industry moves toward prefabricated, machine-cut mass production, hand-shaping surfboards keeps it tied to its roots. Masters at their craft, these four women—Ashley Lloyd Thompson, Valerie Duprat, Cher Pendarvis, and Dewi Malopsy—represent a small handful of female board builders who prefer making boards (which range in style from the classic San Diego fish to long nose-riders to big-wave guns) the old-fashioned way.

At age 13, Cher Pendarvis caught her first wave on a wooden paddleboard that she borrowed from a lifeguard. Today, fifty-some years later, she’s a revered pioneer of women’s surfing. She and her husband, Steve, are the team behind Pendo and Pendoflex Surfboards in San Diego. Pendarvis is a shaper, artist, and glasser. She was the first female team rider and shaper for Channin Surfboards and the first female staff member at Surfing magazine, hired as an art associate. Pendarvis continues to contribute to various outlets, has published several books, and is an award-winning artist. For her surfboard designs, she likes to paint using colors inspired by nature. “I am grateful for the life we live with the ocean,” she says. “It is pure joy to make boards by hand to be ridden on the waves.”

Link to full story click here.

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Sleek Pendoflex winged swallow

Hi, there. With hand-crafted care, Steve built this sleek EPS and epoxy Pendoflex winged swallowtail for Fred. Smiles all around!

Aloha and Cowa-flexit, Steve and Cher

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Zippy 5′4″ Pendoflex Duckie!

Aloha, family and friends, with these fun pictures of Christian and Steve, with the new custom 5’4” Pendoflex Duckie that we made for Christian. All smiles, a great visit!

Aloha, Cher and Steve

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Sweet 7′11″ Pendoflex Panther

Hi, there! Steve built this beautiful custom 7′11″Pendoflex Panther arch tail for Mr. T., with hand crafted care. This Panther is the last board that we completed in 2018. Mr. T. is now riding it in the islands! Stoked!

Aloha and Cowa-flexit!

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Wishing You Peace and Love

Hello, there. Happy Christmas eve. We cherish the heartwarming, loving spirit of Christmas, honoring Jesus’s birth. We wish you all a very Merry Christmas, with love, peace on Earth and good will for all. Mahalo Uncle for sharing this beautiful mele, O, Holy Night, sung by Willie K. The link is below. Take care, and be safe.

Love and Aloha,

Cher and Steve xoxo

O, Holy Night by Willie K

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Beautiful 7′0″ Pendo Egg!

Hi, there! Here’s a sweet custom 7′0″ Pendo egg that Steve made with hand-crafted with care for a friend’s 12 year old daughter. Busy elves! We hope that you have a wonderful Christmas and Holiday Season!

Aloha, Cher and Steve

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6′0″ Pendoflex Paipo Flyer

Hi, there! Steve built two fast Pendoflex paipo flyers for our strapping 75 year old friend, a 6′0″ and a 6′4.” Here are photos of the 6′0.” He’s been all smiles and flying fast on the recent swells! Thank you Sergio and Southern hemis for the fun waves!!

Aloha and Cowa-flexit! Steve and Cher

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5′4″ Pendoflex Duckie!

Hi, there. Steve shaped and built this beautiful, custom 5′4″ Pendoflex Duckie with hand-crafted care. Stoked!

Aloha and Cowa-flexit! Steve and Cher

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7′3″ Pendoflex Swallow!

Hi, there! Steve built this beautiful 7′3″ Pendoflex Wing Swallowtail for Spydey with hand-crafted care.

Aloha and Cowa-flexit! Steve and Cher

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Sweet 5′4″ Pendoflex Fish!

Hi, there! Steve built this sweet 5′4″ Fish for Mr. M. with hand-crafted care.

Aloha and Cowa-flexit! Steve and Cher

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