Happy Holidays!

Aloha, family and friends! Merry Christmas and Happy Holidays! We are thankful for You. At the Pendoflex workshop and our paint studio, Steve and I are busy elves working on our custom orders. Happy Christmas and holiday season from our home to yours. We’re grateful for our kind friends and customers and the creative work that we’re blessed to do, and send our smiles. Cowa-flexit!

Love and Aloha, Cher and Steve xoxo

“Gratitude, the quality of being thankful; readiness to show appreciation and to return kindness.”

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Sleek 8’10” Pendoflex!

Aloha, friends! What a beautiful day, and fun waves, too!! Vintage MH 8’10” Pendoflex double-winger swallowtail comes out to play! Have fun Brad! We’re sending our smiles! Aloha and Cowaflexit! Steve and Cher

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Beautiful 9’4″ Pendoflex

Hey, there! Here’s Steve and Evan with the new 9’4″ that Steve built for him. His new board was inspired by his 8 foot egg that was shaped by Jim Hanley. The Hanley was Evan’s first board! We’re sending our smiles! Aloha and Cowa-flexit! Steve and Cher

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Sweet Pendoflex Fish!

Hey, there! Here’s Steve and T-boy with his new ride! His beautiful 6’9″ Pendoflex high aspect Fish with twinzer option was made with 100% hand-crafted care by Steve. Ready for a swell season! Aloha and Cowa-flexit!

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This week’s Freshies!

Hey there! Happy day! The past seven days, we’re grateful to enjoy fun dawn surf sessions at our favorite reefs, with mellow marine layer light, easy on the eyes, along with dolphin and hummingbird visits! Such a refreshing way to begin our days. Here’s Steve with a couple of Freshies for the week! Custom 6’9” Pendoflex high aspect twinzer swallow and custom 6’5” Pendoflex SimG swallow! Cowaflext! We’re thinking of you family and friends and send our smiles!

Aloha, Steve and Cher

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Thank you, SURFER!

Hey, there, family and friends. Our good friend Doctor Dave surprised me with flowers and a copy of the new SURFER Issue 60.2 which we hadn’t received yet. Photograph of Dave and I by my husband wonderful Steve.

A few months ago, editors Grant Ellis and Justin Housman at SURFER @surfer_magazine reached out to me about an interview for their Wisdom feature, and I was deeply touched and happy to accept. It’s all about gratitude, appreciation for the ocean and sharing love. Thank you Grant, @grantellis1 it was fun to work with you on the portraits, you’re very talented. Thank you SURFER for thinking of me. Sending smiles. Warmest Aloha, Cher xoxo

Click this LINK to read the feature on SURFER.com

Photo: @grantellis1 #SURFERmagazine

LIFE LESSONS FROM THE TALENTED SAN DIEGO SHAPER, ARTIST, AND WRITER CHER PENDARVIS

JULY 2, 2019 BY JUSTIN HOUSMAN
Photo Credit: Grant Ellis
Cher Pendarvis
[This piece originally appeared in SURFER magazine Volume 60, Issue 2.

With aging, surfing is even more precious. Every sparkling drop of water helps the stoke fire burn bright. Today, I mix it up more with swimming, bodysurfing, riding my surf mats and surfing my fishes and gliders. Also, just getting in the water, being weightless allows us to keep our bodies loose and free. And breathing in the air just above the ocean surface, filled with negative ions is healing for the mind, lungs and heart.

The variety of boards being ridden today is refreshing. Short, long, with an array of bottoms and fins—and even finless—configurations. It’s like in the ‘60s and ‘70s when quantum leaps were made with surfboard design and wave riding that had never been seen before. Pushing limits with tiny, downrail edge boards, small single-fin hulls, twin fins, the Fish, Greenough riding his flex spoons and carving new lines, and my husband Steve evolving his Pendoflex high-speed torque tails. I enjoy seeing surfers and shapers today experimenting in the same ways and with new materials.

Sharing the love of surfing and boardmaking helps my marriage. Steve always inspires me and it’s a gift to be married to him. We enjoy talking about board design and each have our own ideas and preferences. We’re open to learn from one another. Good-natured, spirited banter and humor is fun. Occasionally there are head butts, as we’re both dynamic people, but when one of us is not able to get wet, we ride waves for each other.

Shaping and building your own boards gives you a closer connection with your surfing experience. It’s rewarding to have an idea for a board, make it and ride it. If you’re curious about shaping or building your own board—do it! Though, if a person is fortunate to have a very close relationship with a shaper who is sensitive to understanding their ideas and surfing needs, I think it’s possible to achieve a unique personal vision with a custom board.

It’s heartwarming to surf with many more women, young girls and families today. Decades ago, it was rare for me to see another woman surfer out, unless I planned a surf with a “surfette” friend or participated in a competition.

Seeing women pushing their creativity and fitness with big and small wave surfing is thrilling. I’m excited for the professional women surfing today, who have made great strides for equal pay and equal prize money at events.

The lineups are much more busy now than they were in the ‘60s and ‘70s. Back then, we enjoyed exploring remote areas, sometimes even without maps. The excitement and discovery of a wave setup where we could surf alone was so much fun.

I’m always aware and appreciative of the beauty, motion, sparking light and intriguing patterns of water movement and flow. While walking to the ocean, paddling out, ducking under waves, riding waves and swimming, these visions and experiences inspire my art and work on our surfboards. Seeing dolphins and fish swimming inspire ideas for fin templates and foils. Observing pelicans gliding by and soaring above the swells inspire me to surf and think with flow.

The key to keeping the love of surfing going is gratitude. Also, I cross train with swimming, practice yoga and hike to keep fit for surfing. When I was younger, I was passionate about dynamic waves and deep tube rides. When I was competing in the 1970s, I trained by surfing two four-hour sessions each day in all conditions, five days a week, and a half-day on Saturday, only resting on Sunday. Now, as I’m approaching 70, I’m enjoying smaller wave sessions and “princess waves.”

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Fresh Paint!

Hey, there! We hope that you’re enjoying this week’s fun swells. We’ve been busy in our workshop and art studio, and enjoying early surfs. Here are photos of two custom Pendoflex orders that we’re working on. Have a great day! Aloha and Cowa-flexit! Steve and Cher

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Spicy 5’5″ Pendoflex Fish!

Hey, there! Steve built this sweet EPS and epoxy Pendoflex 5’5″ Fish for Mr. M., with hand-crafted care. Here’s Mr. M. at our workshop with his new Pendoflex Fish! The Fish features a fast double channel bottom and custom Baltic birch keel fins.

Aloha and Cowa-flexit! Steve and Cher

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5’7″ Quad Fish Pendoflexing

Hi, there. Our friend CHO-san sent these great pictures of riding his Pendoflex Quad-flex in Japan. Mahalo, CHO. Stoked!

CHO’s comments on Pendoflex Quad-flex:
The board is really good!! It’s very quick to make speed.
The flex is different compared to the keel fin.
I feel more flex throughout the tail, from the stringer to the rail.
Mahalo, CHO-san!

Aloha and Cowa-flexit!

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Fun 5’8″ Pendoflex Fish!

Hello, there!

While visiting, our friend Mr. C enjoyed fun surf sessions with our 5’8” Pendoflex Keel Hauler EPS Fish, 2-1/4” x 21-3/4” nicknamed “The Wide Thin Chick!” We’re sending our smiles.
Aloha and Cowa-flexit! Steve and Cher

Steve, Mr. C and The Wide Thin Chick!

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